Badass Coaching
AWARD-WINNING 1:1 COACHING FOR WOMEN — WORLDWIDE
Strong bodies.
Strong habits.
Strong minds.
No extreme restrictions, no quick fixes.
Just lasting results, for women who are done putting themselves last.
Take up space.
You’ve spent years putting everyone else first and yourself last.
That ends here.
We coach women to be strong, to take up the space that's rightfully theirs and to be unapologetically themselves.
We don’t starve you. We don’t shame you. We make you strong as hell.
01 — The method
The Badass Blueprint
Our coaching system. Three pillars, one plan, built around your body and your life.
Strong Ass Training
Train for the body you want, and the strength you didn’t know you had.
- The Strong AF MethodYour training system, built for home or gym.
- Earn the Right to ProgressNail the form, then we load the bar.
- Recovery Creates ResultsSleep, steps and rest are part of the plan, because you change when you recover.
Easy Ass Nutrition
Food that fits your life, and your goals.
- High Protein FirstThe one habit that makes everything else easier.
- Build Your Life Around Your GoalA plan that fits your life, not one you put your life on hold for. We show you it's possible to lose the weight and still enjoy your food, your weekends and your life.
- Data Before DecisionsEvery change is based on your check-ins, never on a bad week. Your plan evolves with your progress.
Bad Ass Mindset
The bit that makes it stick.
- Identity Over OutcomeMost diets change your body for a few months. We change the woman inside it, and the body follows for good.
- Information Over EmotionThe scales are data, not a verdict on you. Your body gives you information. We teach you how to read it without spiralling.
- Bare Minimum ModeBusy week? Sick kids? Rough patch? We teach you what to do when life goes to hell, so you never fall off completely.
Running through all three
Not a quick fix. We’re playing the long game.
02 — FOUNDER · NUTRITIONIST ·
Lou
“I’ve spent my life fighting for a seat at the table nobody wanted to give me.”
At 14, I was the first girl allowed to fight at a men’s boxing competition and I’ve been fighting for women in the health & fitness industry ever since.
Coaching females showed me what women were really missing: proper support with nutrition, female health and mindset, not another plan telling them to eat less. So I opened a female-only gym, ran it for seven years, then took it online to reach women everywhere.
I’m a nutritionist with 17+ years coaching women. I’ll hold you to a high standard, never to a crash diet. I coach women who are done asking permission, and ready to take back the control they’ve been handing to everyone else.
03 — Co-founder · Women’s wellness coach
Cat
“I’m the coach for women who are waking up to their own life.”
You’ve spent years looking after everyone else. You know exactly what you should be doing, but somehow you’re always last on the list.
I get it, because I lived it.
At 35, I finally started living for me and now I help women do the same, to remember who they were before they started putting everyone else first, and become her again, only stronger.
No judgement, no perfection, no pretending, just honest coaching from someone who’s been where you are.
This is your time, let’s go get her back!
04 — In their words
“It has literally changed my life.”
“Almost 3 years of showing up, following a structured plan and learning there’s no quick fix. The physical transformation is one thing, but the change in how I think about food, training and my body is something I’m equally proud of.”
Helen — client
“I made a call to get my ass in gear, and it’s been one of the best decisions ever. The changes haven’t just been physical, they’ve been mental too. Lou & Cat are no longer just coaches, they’re friends.”
“I wanted to get back to me, to feel great in myself and my body. My confidence is back, my personality, everything is just shining through again.”
“Looking after myself doesn’t have to mean putting the rest of my life on hold. I feel stronger, more confident and so much more comfortable in myself. It’s about so much more than the scales. I’m really proud of how far I’ve come.”
“I used to only train at home and never thought I’d feel comfortable in a gym. Now I absolutely love it. Thank you for making me feel so confident and pushing me out of my comfort zone. You guys are the best.”
“I couldn’t have done it without Lou and Cat. They’re honestly the best decision I’ve ever made for myself: the best hype women and coaches, all in one. I can’t wait to see what’s next.”
“I joined Badass Coaching because I wanted structure, accountability and to get stronger. I’ve loved seeing my progress, and I feel so much more confident and comfortable in my clothes.”
05 — On camera
Hear it from them
Different women, different starting points, different stages. Same badass result: backing themselves.